About Us

Welcome to Tiger Feet, the new face of the market-leading wholesaler previously known as Budget Greeting Cards Ltd (BGC). With a rich history dating back to 1984, our company has been a trusted supplier of greeting cards, partyware, and giftware across the UK and Ireland. Our recent rebrand to Tiger Feet marks an exciting new chapter, reflecting our expanded product range and our commitment to creating a cohesive online and in-store shopping experience for our valued customers.

Our Future

In March, we acquired the trade and assets of Paul White Ltd and Tiger Feet Party Ltd T/A Tiger Feet Direct. This strategic move allows us to better represent the full scope of our offerings and strengthens our ability to serve the independent sector with even greater efficiency.

Our rebrand goes beyond a name change. It encompasses a complete brand refresh, including an updated logo, a new website, and a streamlined vision, mission, and values. Our goal is to move beyond our budget cash-and-carry roots and lead the way in wholesale commerce. We're building a trading network designed for businesses, professionals, and individuals alike.

With headquarters in Manchester, our operations span a network of eight warehouses located in Belfast, Birmingham, Bradford, Bristol, Dublin, Gateshead, Manchester, and Nottingham. Our focus for the remainder of 2024 is to continue providing our customers with the wide range of products they need at the most competitive prices, ensuring their continued success in a competitive marketplace.

As our CEO, Akhtar Zahid, puts it:

"For over 35 years, BGC has thrived by listening to our customers. This rebrand to Tiger Feet is our latest step towards better serving the entire market. Our mission is to create a seamless commerce experience tailored to the needs of businesses and professionals, offering an unparalleled product selection, competitive pricing, and exceptional service. We’re excited to build strong relationships with both new and long-standing customers as we move forward."

Our Future

In March, we acquired the trade and assets of Paul White Ltd and Tiger Feet Party Ltd T/A Tiger Feet Direct. This strategic move allows us to better represent the full scope of our offerings and strengthens our ability to serve the independent sector with even greater efficiency.

Our rebrand goes beyond a name change. It encompasses a complete brand refresh, including an updated logo, a new website, and a streamlined vision, mission, and values. Our goal is to move beyond our budget cash-and-carry roots and lead the way in wholesale commerce. We're building a trading network designed for businesses, professionals, and individuals alike.

With headquarters in Manchester, our operations span a network of eight warehouses located in Belfast, Birmingham, Bradford, Bristol, Dublin, Gateshead, Manchester, and Nottingham. Our focus for the remainder of 2024 is to continue providing our customers with the wide range of products they need at the most competitive prices, ensuring their continued success in a competitive marketplace.

As our CEO, Akhtar Zahid, puts it:

"For over 35 years, BGC has thrived by listening to our customers. This rebrand to Tiger Feet is our latest step towards better serving the entire market. Our mission is to create a seamless commerce experience tailored to the needs of businesses and professionals, offering an unparalleled product selection, competitive pricing, and exceptional service. We’re excited to build strong relationships with both new and long-standing customers as we move forward."